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CONTACT PR DEPARTMENT
The By Malina press department can be reached at + 46 730 65 09 58 or email pr@bymalina.com for showroom and press loan requests.
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IMAGERY BANK
Acces our digital showroom to collect all essenital assets, from campaign, e-commerce imagery to packshots.
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BY MALINA PRESENTS FALL/WINTER 2023
By Malina presents a fall-winter 2023 collection inviting you to their world of expertise in dressing for occasions. Imagine yourself entering a world of immersive prints, colors, impeccable craftsmanship, and 360-degree attention to detail. The collection takes you from sartorial suits to couture glamour.
The collection focuses on the enchantment of glamour that is rubbing shoulders with everyday wardrobe heroes. Clashing styles like the hyper-femininity of evening dresses meet the strength of well-tailored suits.
The collection presents classic wardrobe pieces with a commitment to quality, infused with stand-out occasionwear pieces. Keeping the brand’s forte of elevated festive looks while developing your everyday wardrobe through outerwear, knitwear, denim, and blouses. Being able to rotate all your pieces into every occasion.
’’For our Fall/Winter 23 Collection I wanted to focus on developing the finishes and choices of materials. This collection is detailed driven and we have elevated the finish. We have chosen sustainable options, both in terms of our Better Choices program to affect our impact on the environment, but also increasing our selection of higher quality materials, fabrics like silk, leather, and shearling for even more long-last wearability in all our pieces.’’, Malin Ek Andrén, founder and designer By Malina.
The By Malina Fall/Winter 23 Collection will launch online and in stores end of July and August.
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BY MALINA LAUNCHES ITS FIRST-EVER DESIGNER COLLABORATION
By Malina has been the go-to brand for occasion wear since 2010. Founded and designed by Malin Ek Andrén whose main objective was to give more colour and femininity to the Scandinavian market. Roughly a decade later, the brand offers everything for the closets of modern women. Outerwear, suits, cords, knitwear and resort wear are developing more for each season; however, the brand still sticks to its essence of occasion wear, printed maxi dresses in sine silk materials with striking detail and high-end finish.
To enter new markets and get those other client segments, BY Malina decided to invite a long-term partner and influencer Sofia Ruutu to be a guest designer for their new exclusive capsule collaboration collection. Sofia and By Malina created a collection merging her Scandinavian style with By Malina's feminine and unique style house codes. A capsule collection is most effective with pieces that integrate into women's existing wardrobes. The results are items that emphasize mix-and-match with both neutral and bold elements.
The result of the collection finally hitting the market was more positive than ever expected. By Malina had an increase in the finish market with new site visits by 353% and an increase of total sales by 2223 % compared to the same period last year.
"Considering the situation in the world right now, I am super grateful for our loyal customers and By Malina achieving such great results'' - Founder and designer, Malin Ek Andrén
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BY MALINA & SOFT GOAT WITH NEW MAIN OWNERS - STELLA CAPITAL
Stella Capital acquires a majority stake in By Malina and Soft Goat. Both brands have gained access to financial resources to expand within new global markets, and also a network of e-commerce competence and experience of international expansions of strong brands.
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BY MALINA SUPPORTS BARNCANCERFONDEN
Together with The Swedish Childhood Cancer Foundation, we support the important work of science to keep cancer away from children. During the 28th and 29th of September we collected 12 087 SEK through our webshop to the Swedish Childhood Cancer Foundation with your help.
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BY MALINA LAUNCHES THE ARCHIVE COLLECTION
As a celebration of the ten-year mark of providing the world with more unique patterns and a more colorful life, By Malina launches The Archive Collection. A series of limited pieces made of leftover materials from all the previous By Malina collections.
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BY MALINA INTRODUCES BETTER CHOICE
As being a brand in the fashion industry today, its imported for everybody to take their responsibility and contribute to a more sustainable fashion industry.Explore By Malina’s more conscious and sustainable collection crafted only from materials such as Organic Cotton, Recycled Polyester, LENZING™ ECOVERO™, Recycled Nylon, ECONYL®
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BY MALINA PRESENT THEIR FIRST DIGITAL RUNWAY SHOW
Returns to the 70's vibes. See all the best runway looks from Decadent Moments. The Digital Runway show that combines a collection of perfectly balanced between masculine and feminine, including a touch of Jacky-o elegance and the DNA roots of By Malina.
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BY MALINA WON THE PRESTIGEFUL AWARD GULDKNAPPEN IN 2018
The Guldknappen Awards is one of Swedens most prestigious fashion awards and take place every year in the great Grand Hotel in Stockholm. The year of 2018, the winner of Guldknappen was assigned to By Malina