It was during her time in Hong Kong in early 2000 that Malin Ek Andrén, the founder of By Malina, created her vision that was soon to become By Malina. The years spent around the globe, with international design education and new experiences, made her see the potential in the extravagant patterns and exclusive materials that were rejected by other brands. In this period Scandinavian minimalism ruled the fashion industry and the gap for sophisticated femininity in colours and patterns was missing. This was something Malin recognized and saw the potential in creating unique pieces for the people around her.
The Brand By Malina was established together with Malin Ek Andrén's mother Elisabeth Andrén in 2010 and ever since the brand has stayed true to its original vision: sophisticated femininity, a passion for detail and a love of colour and print. By Malina has always been the go-to brand for women in Scandinavia who love irresistible patterns and timeless silhouettes.
Today, our small empire reaches over 200 stockists around the world, including Selfridges, Stockmann, Zalando, Boozt to name a few. By Malina has always stayed true to the strong DNA that defines us, making every woman feel special and unique in her garment. The mission is to offer timeless cuts and silhouettes in irresistible, bold, and colourful patterns made in thoughtfully chosen materials. By Malina strive to be the leading occasion-wear brand for all Weddings and Parties around the globe.
Sitting at the heart of the design process, By Malina's hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. Traditional techniques and craftsmanship underpin By Malina’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection. The design process starts with intricate sketching, before the By Malina Design Studio handcrafts ornate toiles for review before the final pieces are created with the utmost love and care.
Prints are hand painted with an array of techniques including watercolour and acrylic on canvas before being translated into digital form, as are the embellished pieces, with each sequin sewn carefully by hand. By Malina is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes. Endlessly curious, the team experiments with By Malina’s signature use of volume and proportion, tailoring and fabrication to honour the brand’s heritage, whilst forever evolving it forward.